With regards to persuasive messages in social media, the AIDA approach is limited because it
A) cultivates long-term relationships.
B) focuses on one-time events.
C) lacks persuasive elements.
D) uses a multidirectional, conversational approach.
E) seeks input and feedback from customers who don't understand marketing.
Answer: B
Explanation: B) The AIDA approach essentially talks at audiences, not with them, and it focuses on one-time events, not long-term relationships. Therefore, a conversational approach is more suited to today's social media.
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When a sponsoring broker's license is suspended for two years, the licenses of the salespersons sponsored by the broker
A) must be returned to the Real Estate Commission, and the salespersons are prohibited from further activity as licensees until they have obtained new sponsoring brokers. B) will remain active as the suspension has no effect on the licenses of the salespersons. C) will also be suspended for a two-year period. D) will be revoked, subject to reinstatement after one year.
One-on-one conversations are viewed as more sensitive than written forms of communication
Indicate whether the statement is true or false.