Features are a competitive tool for differentiating a company's product from competitors' products. Which question are companies LEAST likely to ask in a survey of buyers regarding product features?
A) Which features could we add to improve the product?
B) Which specific features of the product do you like most?
C) How much would (a certain new feature) be worth to you?
D) Which features of the product do you like the least?
E) How do you like the product?
Answer: C) How much would (a certain new feature) be worth to you?
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How has the National Do Not Call Registry changed the telemarketing industry?
A) Telemarketing for nonprofit groups has become nonexistent. B) Telemarketing is no longer used by small and medium sized companies. C) Telemarketing has replaced direct mail and personal selling because of low costs. D) Telemarketers are more effectively developing relationships with new customers. E) Telemarketers are more effectively managing relationships with existing customers.
A bank reconciliation is generally prepared by the bank and sent to the depositor along with canceled checks.
a. true b. false