In persuasion or social influence, the "principal of reciprocity" is useful. Which of the following best explains this principal?

A. Do something good for others, and they are more likely to do something good for you.
B. Stick to your position without compromise for the best result.
C. If you don't make the rules, then you will be the one obeying them.
D. Let your opponent know from the beginning that you plan to stand firm on the issue.

Answer: A

Communication & Mass Media

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In a speech about the importance of establishing a daily exercise routine, Bart sums up his goal for the speech in the following statement:

"At the end of my speech, the audience will initiate a daily exercise routine."This statement is an example of a _____ statement. a. general purpose b. specific purpose c. concluding d. summary

Communication & Mass Media

Which element of a message explains the type of communication that creates anticipation of the outcome and influences future communication?

a) Relationa b) Content c) Consequence d) Perception

Communication & Mass Media