The text distinguishes between the "delivered audience" and the "effective audience." The equivalent terms in public relations programs are:

A. "delivered public" and "impact public"
B. "gross audience" and "affected audience"
C. "total audience" and "target public"
D. "target public" and "impacted public"
E. "external public" and "internal public"

C

Business

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A tax lien, for example, is an _______________________ lien that arises from a taxpayer's obligation to pay real property taxes, state income and estate taxes, or federal income, gift, and estate taxes.

Fill in the blank(s) with the appropriate word(s).

Business

In constant sum scaling, if an attribute is twice as important as some other attribute, it receives twice as many points

Indicate whether the statement is true or false

Business