A differentiation strategy works well when ________
A) a company designs a universal product for a broad market
B) buyers believe minor product differences are irrelevant to price
C) buyers are highly sensitive to price shifts and quality control
D) a company can continually develop products that have unique features
D
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The bank account used by a broker to hold his clients' trust deposits must be properly set up in the name of:
A: The principals to whom the funds belong; B: The broker, as trustee; C: A fictitious business name, registered to the broker; D: A third-party trustee.
Decisions concerning whether to use a Bayesian or traditional sampling approach, to sample with or without replacement, and to use nonprobability or probability sampling pertain to which step in the sampling design process (Figure 11
1 in the text)? A) Determine the sampling frame. B) Select a sampling technique(s). C) Determine the sample size. D) Execute the sampling process.