Donna's Restaurant is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes, something no other restaurant in the area does. Donna's is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes.
a. True
b. False
a. True
Business
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Dual-choice and multiple-choice questions are both options of the metric response format
Indicate whether the statement is true or false
Business
A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.
A) cause marketing B) stereotyping C) niche marketing D) scapegoating E) positioning
Business