When expenses exceed revenue, your company has achieved net income

At attention stage, ________ is(are) the most appropriate promotional form(s).

A. Advertising B. Public relations C. Personal selling D. Both advertising and public relations E. Advertising, Public relations, and Personal selling

Which type of buying organization generally serves noncompeting retailers, offers marketing research expertise, and sometimes sponsors private-label goods?

a. inside buying organization b. outside buying organization c. general buying organization d. specialized buying organization