Accurate information is based on correct and complete data, and has been processed correctly

Misappropriation of assets is a fraudulent act that involves

A) dishonest conduct by those in power. B) misrepresenting facts to promote an investment. C) using computer technology to perpetrate. D) theft of company property.

During the ________ step in the direct-marketing process, the DMC message must make it as easy as possible for customers to respond

A) objectives B) offer C) response D) fulfillment E) relationship building