In addition to affordability, identify the two most important factors for a company to consider when selecting a brand to license
What will be an ideal response?
The stature of the brand (including awareness, familiarity, and opinion) and the consistency and relevance of the brand to the company's target consumers are the two most important factors for a company to consider while selecting a brand to license.
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For the year ending December 31, 2017, Rodgers Electric expects net cash provided by operations of $328,000, net cash used by investing activities of $141,000, and net cash provided by financing activities of $50,000
Rodgers plans to spend $259,000 to add a warehouse for its operations and pays $35,000 in cash dividends. What is the amount of free cash flow? A) $237,000 B) $34,000 C) $69,000 D) $(72,000 )
Why are printed catalogs still thriving in the face of the growing popularity of Web-based catalogs?
What will be an ideal response?