Describe the concepts of costs and rewards in a relationship, and give examples of each. Also, provide examples of things that could be perceived as both costs and rewards in a relationship.

A public relations writer repeatedly sent a story about an upcoming charity soccer match, which was to be conducted by her organization

However, the writer failed to writethat several retired professional soccer players from the English Premier League would be participating in the match. Thus, after reviewing the story, all of the editors of those newspapers felt they had sufficient and more interesting stories to publish and decided not to publish the story about the soccer match. What aspect of newsworthiness did the PR writer fail to include in her story? a. The "What" b. The "Who" c. The "Why" d. The "When"

Filling in the "missing piece" to form a whole or complete picture refers to

a. closure. b. familiarity. c. schemas. d. figure and ground. e. similarity.