A fashion academy in Chicago promoted its products by collaborating with various film companies and allowing them to use its clothing and jewelry in the films
The academy also associated with television shows in which fashion is one of the attracting elements for the viewers.
Which term best describes the action of the fashion academy?
a) Product placement
b) Guest appearance
c) Issue placement
d) Product exposure
a
Communication & Mass Media
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The practice of bowing from the waist when greeting someone is a custom in many countries
Indicate whether the statement is true or false
Communication & Mass Media
When the majority of a message is in the spoken word, a speaker is probably using the ________ communication style.
A. low-context B. indirect C. high-context D. affective
Communication & Mass Media