In the BCG matrix, income from ________ can be used to help finance the company's question marks and stars
A) dogs
B) cash cows
C) SWOTs
D) overseas operations
E) low-share businesses
B
Business
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Mattel's American Girl Doll creates special ________ between the dolls and the girls who adore them
A) service offerings B) benefits C) wants D) values E) brand experiences
Business
Which of the following is a characteristic of corporate bonds?
A) Rated on a scale from AAAA to FFFF B) Used to finance debt over a short period such as six months C) Issued as long-term debt securities D) Exempt from state tax in the state where the issuing company has its headquarters
Business