According to your textbook, which procedure is the general rule to follow in order to maximize net revenue?
A) Always choose a 25 percent markup if demand is inelastic.
B) Always choose a 25 percent markup if demand is elastic.
C) Always choose a markup between 50 and 100 percent (inclusively) if demand in inelastic.
D) Always choose no more than a 10 percent markup if demand is perfectly elastic.
E) None of the above.
E
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Past expenses are irrelevant to supply decisions, because
A) expenses incurred in the past never affect the opportunities available in the present. B) it is essential to avoid bankruptcy. C) no one remembers the past. D) supply decisions depend on opportunities that will have to be forgone, not opportunities already forgone.
If the marginal cost and marginal revenue curves intersect at two different points, then maximum profit occurs at
a. the output level where the MC curve crosses the MR curve from below b. the output level where the MC curve crosses the MR curve from above c. both points d. an output level between the two points e. an output level beyond the second point