Explain the five criteria a group should fulfill to qualify as a true consumer segment
What will be an ideal response?
A consumer segment is a meaningful and distinct group of consumers. A segment should be a homogeneous set. The segment should also be different from other segments and be large enough to have critical mass. Individuals in the segment should have core similarities of attitude, behavior, and economics. Finally, the group should be robust and replicable over time.
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Abigail has just been added to a team tasked with developing new products. She has likely been put on which of the following teams?
-Sales team -Virtual team brainstorming -Marketing -Top management -Research and development
A "qualified" retirement plan is one that
A) has a special tax status because it satisfies all government-mandated requirements. B) is federally insured. C) has fully vested benefits. D) is currently paying out benefits.