Explain the difference between media impact and media engagement
What will be an ideal response?
Media impact measures the value of a message exposed in a particular medium, so it is more concerned with how the credibility of the medium affects the advertising message; media engagement measures how attentively the audience reads, watches, or listens to a particular medium.
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In many nonprofit situations the consumer is not charged a tangible price yet must absorb time costs, embarrassment costs, or effort costs. What are these costs?
a. the organization's retained earnings b. the organization's financial costs c. the organization's liquidity fees d. the organization's nonfinancial prices
States that limit the freedom of religious expression with laws based on religious principles most likely follow the political system of:
A. theocratic totalitarianism. B. communist totalitarianism. C. right-wing totalitarianism. D. pure democracy. E. representative democracy.