At which stage in developing a new product does packaging come into play?
What will be an ideal response?
Answer: at the test-marketing stage
Explanation: Test-marketing is the first stage at which the product is ever sold, and so packaging is needed.
Business
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The airline industries implement yield pricing by offering discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires
Indicate whether the statement is true or false
Business
Firms following an unrelated diversification strategy typically experience more risk due to the inability to raise capital quickly
Indicate whether the statement is true or false
Business