The decision rule in decision making under uncertainty that would be best for the manager who has high expectations would be:

OXO's television commercials show large, extended families bonding around their kitchen gadgets as they prepare Thanksgiving dinner together. Using Maslow's framework, which basic human need does this approach appeal to?

A. Safety needs B. Physiological needs C. Esteem needs D. Social needs

According to media researcher Duncan Watts, the key to setting a song on the path to popularity is a phenomenon called ________

A) sampling B) cumulative advantage C) influence farming D) entertainment trendspotting E) buzz firing