In UML, an object is represented by a rectangle with two compartments
Indicate whether the statement is true or false
TRUE
Explanation: The names of the object and its class are underlined and shown in the top compartment while the object's attributes and their values are shown in the second compartment.
CL
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The theory of transaction cost analysis states that:
A. Short-term increases in sales volume will eliminate any switching costs acquired as the result of replacing an independent agent with an internal sales force B. The costs of product failure will be minimized with the use of an independent agent and maximized with an internal sales force C. When substantial transaction-specific assets are necessary to sell a manufacturer's product, the costs of using and administering independent agents is likely to be higher than the costs of hiring and managing an internal sales force D. Costs of using and administering independent agents tend to rise faster as the manufacturer's sales volume increases E. When substantial transaction-specific assets are necessary to sell a manufacturer's product, the costs of using and administering independent agents is likely to be lower than the costs of hiring and managing an internal sales force
Which promotional technique is best suited to a situation in which a company wants consumers to actually try its product or service at no cost?
A) sampling B) sweepstakes C) couponing D) free-standing inserts E) personal selling