Which of the following accounts could decrease as a result of adjusting entries?

The text defines motivations as:

A. The amount of effort the salesperson desires to expend on each activity or task associated with the sales job B. A constraint on a person's ability to perform a job C. The factor that determines whether a salesperson has the necessary native abilities to sell D. The individual's learned proficiencies E. The rewards that are the result of each additional level of effort

Mark feels that Shell delivers on its promises to supply the best gasoline possible to the public. His experiences with Shell have always been good resulting in positive brand contact. Mark is most likely experiencing ________

A) brand alliance B) brand essence C) brand harmonization D) brand parity E) brand bonding