Considering the relationship between public relations and advertising, which of the following is most true?
A) Advertising is paid time and space, while public relations material is often dictated by
media gatekeepers.
B) Advertising is addressed to external audiences only.
C) Public relations is narrower in scope.
D) Advertising is usually more costly.
E) Public relations does not support advertising campaigns.
Answer: A
Communication & Mass Media
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