How do the advertising objective categories, to inform, to persuade and to remind, relate to the Stages of Change?
What will be an ideal response?
• To inform (Pre-contemplation Stage)
• To persuade (Contemplation Stage and Preparation/Action Stage)
• To remind (Maintenance Stage)
• All elements help to know the decision process involved
• Stages of Change helps determine to which stage the target audience needs to be moved
• Stages of Change can suggest segmentation targets and be used to track progress
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Which of the following statements is incorrect related to the negotiation styles of various cultures?
a. U.S. persons take a longer time to establish rapport than do the Japanese. b. Mexicans place less emphasis on technology and more on building a relationship. c. Status is important to Saudi Arabians. d. The Japanese value harmonious relationships.
Two homogeneous products from Germany and Brazil are being purchased by an American trader. The product from Germany is cheaper than the product from Brazil
According to ________, the trader will purchase the products from Germany until the increased demand for the German product equalizes the price. A) Arbitrage B) Purchasing power parity C) Law of one price D) Exchange rate arbitrage