What is the chief disadvantage of publicity?
What will be an ideal response?
Publicity is not controlled by the seller–it is controlled by the media. Naturally, maintaining a friendly relationship with the press increases the probability that a "newsworthy" story will be covered and treated with a favorable spin.
Business
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A company is considering a 5-year project with an initial investment of $90,000. Cash inflows will be $30,000 for the first two years and $25,000 for the next 3 years. If the company's required rate of return is 12%, determine its discounted payback.
A) 4.00 years B) 3.60 years C) 4.40 years D) 3.80 years
Business
What is the primary criterion by which accounting information can be judged?
A. Consistency B. Predictive value C. Usefulness for decision making D. Comparability
Business