Which of the following would LEAST likely be a source of a company's values and principles?

A) the company's code of ethics
B) the company's marketing campaign
C) the company's mission statement
D) the owner's behaviors and priorities
E) the company's record of legal compliance

B
Explanation: B) A company's code of ethics states the company's commitment to ethical practices and specifies the ethical values that will be adhered to as a matter of company policy. The company's mission statement defines the core purposes and values of the organization and identifies goals and hopes. The behavior and priorities of the owner will influence the company's values, not only at the time when the company is founded, but also as the company develops. In addition to a company's code of ethics and mission statement, other resources allow you to evaluate the acts of responsibility and legal violations by any given company. For example, you can check the legal compliance of a corporation by researching actual charges that have been filed or cases that have been adjudicated against a company. A marketing campaign will not be a source of a company's values and principles; however, it may draw from those sources mentioned in promoting the goods and services offered by the company.