When a speaker commits a speech word for word to memory, s/he risks ________

A) forgetting lines B) seeming distant
C) giving a monotone delivery D) all of the above

C

Communication & Mass Media

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Informative speeches tend to seek more powerful responses from the audience than persuasive speeches.

a. True b. False

Communication & Mass Media

Suppose that a mass media researcher wants to compare average time per day of TV viewing and newspaper reading in a group of college students. However, this researcher used a different instrument (5 point Likert scale for TV viewing & 7 point Likert scale for newspaper reading). What statistic would be appropriate to compare the average score of these media behaviors?

a) Standard deviation b) Z-score c) Histogram d) Chi-square

Communication & Mass Media