Why did TD Bank implement a campaign targeting the Hispanic community in four major markets?

a. Hispanics are the fastest growing U.S. demographic yet they are under-utilizing banking and financial services.
b. TD Bank would like to expand its locations into Central and South America.
c. The President of TD Bank is Hispanic.
d. TD Bank wanted to promote its image as “America’s Most Convenient Bank.”

a. Hispanics are the fastest growing U.S. demographic yet they are under-utilizing banking and financial services.

Communication & Mass Media

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