Competitive intelligence combines elements of law and computer science to identify, collect, examine, and preserve data so that it is admissible in a court of law

Staples is a giant retailer that concentrates on selling office supplies. Staples is an example of a(n) ________

A) ambush marketer B) supercenter C) megamarketer D) category killer E) guerilla marketer

One of the functions performed by a PR department is ________, which involves working with donors or members of nonprofit organizations to gain financial or volunteer support

A) direct marketing B) press relations management C) investor relations management D) development E) lobbying