In the measurement of a public relations campaign, what is the difference between output and outcomes?
What will be an ideal response?
Output refers to the count of how many news releases led to stories or mentions in stories in the media. Outcome is the effect of this output on the target audience, typically measured by attitudinal or behavioral change due to the public relations material.
Business
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Which of the following is not an intercultural negotiation guideline?
a. Determine that the negotiation is feasible. b. Send the proper team including your own interpreter. c. Adjust to the way of life in the host culture. d. Agree to a bad deal; it is better than no deal.
Business
An increase in consumer confidence is particularly important for a retail firm such as Walmart
Indicate whether the statement is true or false
Business