Receiver apprehension is being fearful of the misinterpretations that your listener will make when they decode your message

Indicate whether the statement is true or false

false

Communication & Mass Media

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After delivering a presentation on the company's marketing strategies, Esha conducted a Q & A session for the audience. During the session, one audience member asked Esha whether she is single or married. Instead of dodging the question, she gently guided the questioner back to the core content of her presentation. What strategy did Esha employ?

a. Stay on message b. Ask yourself the first question c. Listen carefully and nonjudgmentally d. Rephrase the question

Communication & Mass Media

One of the common threads demonstrated throughout the history of the mass media is that improved technology is replacing the need for journalists

Indicate whether the statement is true or false

Communication & Mass Media