Within the market manager structure, managers focus on ________

A) specific customer groups rather than specific products
B) specific products rather than specific customer groups
C) one or two specific brands
D) all company brands and all company customers
E) new product development and marketing

A

Business

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A graphic technique for defining the relationship between customer desires and product (or service) is:

A) product lifecycle management. B) the house of quality. C) the moment of truth. D) the assembly drawing. E) modular design.

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