All of the following are forms of traditional direct marketing EXCEPT ________
A) personal selling
B) point-of-purchase promotion
C) telemarketing
D) direct-mail marketing
E) kiosk marketing
B
Business
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The markup pricing approach is easy to implement and typically results in the highest profit for
the firm as it is free to fix the markup percentage. Indicate whether the statement is true or false
Business
What is political skill? Explain the different aspects of political skill
What will be an ideal response?
Business