Briefly define the four marketing concepts
What will be an ideal response?
Sustainable marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs. The marketing concept recognizes that organizations thrive from day to day by determining the current needs and wants of target group customers and fulfilling those needs and wants more effectively and efficiently than the competition. The societal marketing concept considers the future welfare of consumers while the strategic planning concept considers future company needs.
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The expected stream of rental operating income for a specific property is capitalized into value through _______________
Fill in the blank(s) with the appropriate word(s).
During the presentation step of the selling process, the salesperson explains the value proposition and product benefits to the customer
Indicate whether the statement is true or false