As described in the opening case, SpinCent's CEO analyzed foreign markets, assessed industries, prepped his company, traveled overseas, and hired trustworthy distributors
SpinCent manages the export process including making and marketing its products for foreign buyers. The nature of these activities shows that the leadership of SpinCent is committing the company to ________.
A) countertrade
B) direct exporting
C) indirect exporting
D) third party logistics
B
You might also like to view...
Which of the following is the major difference between the accounting for equity securities and debt securities?
A) Debt securities are classified as liabilities, while equity securities are classified as assets. B) Debt securities are classified as trading investments, while equity securities are classified as held-to-maturity investments. C) Debt securities earn interest revenue, while equity securities earn dividend revenue. D) Debt securities of all types have a maturity date, while only a few equity securities have a maturity date.
A company can take several steps to improve the quality of its marketing intelligence. One company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information
This company is ________. A) taking advantage of government data B) motivating intermediaries to share intelligence C) networking internally and externally D) setting up customer advisory panels E) buying information from research firms