Which of the following is true of how an implied warranty of merchantability is created?
A) It is made by the buyer or lessee.
B) It is implied by law if the seller or lessor is a nonmerchant.
C) It is implied by law if the seller or lessor is a merchant.
D) It has to be explicitly expressed in a contract.
C
Business
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The four most common ways to segment are geographic and all of the following EXCEPT:
a. Situation b. Demographic c. Benefits sought d. Individual personality
Business
The "Intel inside" tag line seen in advertisements by a retail computer store or by a computer manufacturer such as Compaq is a form of:
A) direct marketing B) cooperative advertising C) producer markup combined with retailer pass-alongs D) manufacturer's prerogative
Business