Describe the process for developing an effective list of site goals.

What will be an ideal response?

Each part of the Web site plan needs to be documented in a well-written document. This document should outline all of the decisions that have been made during the planning process. In the case of the site goals, you need to write down all of the potential goals for the site in collaboration with the client. Then, the initial list of site goals needs to be revised for clarity, condensed for effectiveness, and ordered for priority. Keep in mind the following guidelines as you develop the list of site goals.
1. Write site goals in active voice rather than passive voice.
2. Use action verbs to help you select achievable goals rather than concepts. For example, brand recognition is a concept, not a goal; increase brand recognition is a goal. Action verbs include words such as achieve, increase, and provide.
3. Think about the different aspects of the site. For example, in addition to selling products, you might want to provide reliable support.
4. Make a comprehensive list of goals. Prioritize the goals in order of importance. Your final list should include no more than five goals.
As you gain experience in designing Web sites, your ability to identify and articulate goals will continue to improve.