A major advantage to a straight (gridiron) traffic flow is that _____
a. a friendly atmosphere is developed
b. customers can shop quickly
c. self-service is simplified for consumers
d. it is most applicable to full-service stores
b
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Ajax predicts that if a customer pays on the first sale, it is assured that it is a reliable customer. As such, it expects that customer to generate a net profit of $350 per year for 12 years. Ajax calculates present value with a 15% rate of return. There is a 90% probability that Ajax will secure a reliable customer. However, if the customer defaults, Ajax will have to incur a loss of $500. Determine the expected benefit if credit is granted.
A) $1,857 B) $1,757 C) $1,657 D) $1,957
An agent for an actor presents a client's qualifications to potential movie production companies until one company responds positively to the actor. This is an example of the ________ approach
A) product improvement B) market fulfillment C) total quality management (TQM) D) pure selling E) relationship marketing