An ERP system allows every department and function within a hotel or resort, even an entire chain in diverse geographic locations, to store and/or retrieve information on a real-time basis.

Which of the following conditions does not favor the use of a census (Table 11.1 in the text)?

A) There is high variance in the characteristic to be measured. B) The cost of nonsampling errors is low. C) The population is large. D) The cost of sampling errors is high.

Advertising involves a personal presentation by the firm's sales force for the purpose of making sales and building customer relationships

Indicate whether the statement is true or false