Research undertaken to help solve specific marketing problems is called ________

Which of the following factors has most likely contributed to the rapid growth of sales promotion, particularly in consumer markets?

A) declining interest in quality B) declining advertising efficiency C) rising hostility toward large firms D) increasing popularity of e-procurement E) increasing number of international firms

The sole proprietorship is for all practical purposes the absence of any formal legal business

structure. Indicate whether the statement is true or false