Explain the differences between moral universalism, ethnocentrism, and ethical relativism. Which approach is best?
What will be an ideal response?
When using the ethnocentric approach, the company applies the morality of its home country. In contrast, a company using ethical relativism adopts the moral code of the country in which it is doing business. Moral universalism is different in that it neither applies a moral code that is based on the home or host country, but rather uses a set of universal standards or codes that are derived from international codes of conduct. Ethics researcher Bowie argues that moral universalism is preferable to ethnocentrism and relativism as a guide for ethical decision making.
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A) TV ad B) billboard C) career fair D) newspaper ad