Elizabeth and her son Marcus are looking for a business opportunity to enter into together
Both enjoy cleaning, and they have quite a lot of capital to invest. But they don't have a lot of experience running a business and don't know how to start. Why might a Merry Maids franchise be a good idea for them?
What will be an ideal response?
Answer: Elizabeth and Marcus have the money to start a business and want to be their own boss. But because they don't have much experience running a business, they might benefit from following another company's formula for doing business. Also, they would get to start the business with some name recognition. They would likely get marketing support from the company as well, perhaps by being able to put the Merry Maids logo on their business vehicle.
Explanation: Elizabeth and Marcus have money to invest in a franchise. They enjoy cleaning, so a cleaning company is a logical choice for them. They would be their own boss to a large extent, but would benefit from following another's formula for doing business. Merry Maids is a well-known company, so they would be starting with some name recognition. With the company's practice of letting franchisees put the company logo on their business vehicle, Elizabeth and Marcus would be starting with some marketing support as well.
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