Kodak focuses on developing photo editing software, and the firm has agreements with a Chinese manufacturer to assemble most Kodak cameras. Which entry mode for international business is used by Kodak?

A) management contracting
B) international franchising
C) contract manufacturing
D) international licensing

C

Business

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The duty of trust that an agent owes to protect the interests of the principal is referred to as the:

A. duty to protect B. principal protection duty C. duty of trusting your instincts D. fiduciary duty

Business

Public relations focuses on selling a product, while advertising focuses on marketing an organization

Indicate whether the statement is true or false

Business