Which of the following types of marketing involves sending out letters, brochures, samples, and DVDs to consumers' addresses?
A) direct-response marketing
B) direct-mail marketing
C) direct digital marketing
D) kiosk marketing
E) online marketing
B
Business
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A manufacturer distributes his products to retailers. However, the manufacturer requires that
the retailers charge their customers a price set by the manufacturer. Anyone who does not charge these prices is terminated as a distributor. This action is: A) Legal, since it is judged by the rule of reason. B) Vertical price fixing. C) Horizontal price fixing. D) A horizontal market division.
Business
The systematic process of selecting, supporting, and managing a firm's collection of projects is called:
A) Heavyweight project management. B) Matrix project organization. C) Profile management. D) Project portfolio management.
Business