An ad in a professional journal targeted to an audience of dentists asked dentists to recommend Crest toothpaste to their patients
It offered toothpaste samples that dentists could buy at cost to give to their patients to encourage patients to take better care of their teeth. The manufacturer of Crest toothpaste was using ________.
A) personal selling
B) direct marketing
C) a push strategy
D) a pull strategy
E) public relations
C
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Which of the following is considered research and development costs?
a. Planned search or critical investigation aimed at discovery of new knowledge. b. Translation of research findings or other knowledge into a plan or design for a new product or process. c. Translation of research findings or other knowledge into a significant improvement of an existing product. d. all of the above.
Matching
1. Power that states when a state passes a law that conflicts with the Constitution, the U.S. Supreme Court has the power to declare that state law unconstitutional and unenforceable a. Article I, Section 8
2. Power granted to Congress to coin and regulate money b. Article I, Section 10
3. Power granted to Congress to establish rules for naturalization and bankruptcy c. Supremacy Clause
4. Power granted to Congress to regulateforeign and interstate commerce d. Tenth Amendment
5. Prohibits states from passing ex post facto laws
6. Powers not delegated to the United States by the Constitution, nor prohibited by it to the States, are reserved to the States respectively, or to the people
7. Power granted to Congress to establish copyright and patent protections
8. Power granted to Congress to collect taxes
9. Power granted to Congress to borrow money
10. Power granted to Congress to maintain a navy