Which of the following is TRUE for distributor brands?
A) They sell at higher volumes than national brands and are also known as generics.
B) They are usually sold at higher prices than national brands because production costs are higher.
C) They are always of better quality than national brands as production is strictly monitored.
D) They can generate a higher profit margin because of their lower cost structure.
E) Advertising costs for distributor brands are much higher than those for national brands.
D
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Geert Hofstede's research on cross-cultural differences found that
A) differences in technical and behavioural requirements depend on where one is in the world B) technical and behavioural requirements differ across cultures C) technical requirements differ but behavioural requirements are the same across cultures D) technical and behavioural requirements are the same across cultures E) behavioural requirements differ but technical requirements are the same across cultures
All of the following statements are true about coding, EXCEPT:
a. coding can be tedious if certain issues are not addressed prior to collecting the data. b. a well-planned questionnaire can reduce the amount of time spent on coding. c. for open-ended questions, a coding process should be prepared before collecting data d. numerical codes are easier to input than alphanumeric codes e. coding involves grouping and assigning values to responses to the survey questions