The press agentry model of publicity is primarily concerned with ______.
a. reaching influencers
b. engaging the public
c. trying for media coverage
d. increasing a medium’s subscriber base
c. trying for media coverage
Communication & Mass Media
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An early advocate of public relations as a top-level management function was __________
Fill in the blank with correct word
Communication & Mass Media
Some of the semantic (formal, stylistic) elements whose co-existence in a group of texts help define the genre include
a. character types. b. dialectic (recurring paired oppositions, e.g., nature v. culture). c. location (geographic, temporal, spatial). d. narrative structure (e.g.. Newcomb's four-part sitcom narrative). e. episode length.
Communication & Mass Media