What roles do advertising account executives play in developing campaigns?
What will be an ideal response?
The advertising account executive is the key go-between for the agency and the client company.
The executive solicits the account, finalizes the details of the contract, works with the creative department that will prepare the campaign, and helps the client company refine and define its major message.
You might also like to view...
Human resources executive Sarah says, "I finally have a seat at the table." She most likely is implying that
a. she is allowed into the executive dining room. b. her work is tied in with company business strategy. c. she no longer has to stand in the back of the room during meetings. d. she will be allowed to negotiate with the labor union.
Which of the following is an example of false light?
A) The defendant publishes Mabel's medical records in the local newspaper without her consent. B) The defendant publishes Mabel's picture alongside an article about the evils of gambling, even though Mabel has never gambled in her life. C) The defendant uses a picture of Mabel in an advertisement for baked goods without paying her or obtaining her consent to use her picture. D) The defendant invades Mabel's privacy by taking photographs of her inside her house.