The perceived positive or negative value assigned to a breach of expectations, regardless of who the violator is, is called:
A) response value.
B) violation valence.
C) reinforcement value.
D) None of the answers is correct.
Ans: B) violation valence.
Communication & Mass Media
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Indicate whether this statement is true or false.
Communication & Mass Media
Specific goals lead to higher performance than do generalized goals
True False
Communication & Mass Media