A scope effect refers to ________
A) lowering the per-unit manufacturing cost of a product by increasing the volume of production
B) improving the efficiency by learning new methods of management and production
C) lowering the average unit cost of all products through extension of the product line
D) increasing revenue by increasing the scope of marketing initiatives
E) lowering the marketing costs through increasing the advertising cost efficiency of a brand extension strategy
C
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Researcher Geert Hofstede found that supervisors and employees vary on the following dimensions of national culture EXCEPT ________
A) quantity versus quality of life B) power distance C) individualism versus collectivism D) uncertainty avoidance E) supervisor and employee homogeneity
Which strategy is used to deal with Porter's competitive forces?
A) low cost producer B) product differentiation C) focus on a niche segment D) All of the above