Chapter 11 bankruptcy occurs when a business has to liquidate all of its assets in order to pay off

Served market share ________

A) expresses the company's sales as a percentage of total market sales B) is sales as a percentage of the total sales to the market C) is market share in relationship to the largest competitor D) is always smaller than overall market share E) measures the relative contribution of different factors to a gap in sales performance

Which of the following methods would be most appropriate for conducting primary market research in Country A?

A) Internet research B) verbal questioning C) written surveys D) consumer panels