What is the relationship between MPR campaign goals and the connectors for a campaign? Why do marketers not use every connector for each campaign?
What will be an ideal response?
Every MPR campaign has its own set of goals and will therefore rely on a specific set of connectors to help it reach those goals. Connectors are a firm's primary tool for linking its story to an intended audience. Marketers rarely use all their connectors to reach a specific audience in any one campaign. The reason for generating a campaign-specific list is that a story may be focused on one topic or industry. As a result, certain channels, as opposed to others, might be better suited for portraying a company's message.
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A. Evaluating the cost-effectiveness of self-development programs B. Evaluating the extent of an organization's pending leadership shortage C. Acclimatizing to the company and accepting its vision and values D. Collaborating with headhunters to acquire young talent
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Indicate whether the statement is true or false.