What are the steps in finding and training an adequate sales force? Which step is most important?

What will be an ideal response?

Recruiting and selecting the sales force comes first. Following selection, orientation and training must be conducted based upon the knowledge and skill levels of the recruits. The proper compensation method must be selected to motivate and assist each person to reach her goals and the company's goals. Management must supervise salespeople and assist them in reaching their goals. Management must also evaluate salespeople and provide feedback to improve performance. The most important step is probably the recruitment and selection step. Good performers produce results.